SCRIPTWRITER - DEneeraj india - Mumbai - creative use of hindi in copy writing

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· fiction;

· drama for stage or screen;

· screenwriting — writing for films;

· poetry;

· self-exploratory writing (e.g. autobiography);

· creative non-fiction;

Technical writers are professional writers who design, create, maintain and update many types of technical documentation, online help, user guides, white papers, design specifications, and other documents. Sometimes, a field engineer may need to be a technical writer, as well.

Their given field can be almost anything that requires specialized knowledge and information. (See technical writing.) Examples include the mechanical, electrical, or medical fields, but many technical writers work in the computer/information technology area.

A technical writer's primary responsibility is to effectively communicate a technical message. Technical writers are responsible for creating documentation that is accurate and complete, but as concise as possible, and easy for the intended readership to understand. Some technical writers also communicate in other modes ( e.g., writing scripts for industrial film or video).

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail , letters and other advertising media.

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner.

Copywriters

Copywriters can work for themselves as independent contractors, freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines.

A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal. Both are responsible for coming up with big, effective, persuasive ideas.

Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it.

Program on Bollywood

1. Aser ya beaser (influence of regional cinema or Hollywood on bollywood or vise-versa)

a. music

b. special effects

c. story line

d. pitching of the film

f. Close proximity

h. Structural

k. Impact of writing without acknowledgment

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