DEneeraj Copywriting

Though the term copywriter may be used in a variety of ways in different industries, online the title usually applies to a writer who is skilled in promotional writing. More specialized than the general ghostwriter who provides content of many kinds, a copywriter is usually hired to write words that sell something.

Some examples of tasks that we may take on are:

We write item descriptions that present products in the best light.

We write advertisements for print and the internet.

We write copy for brochures and flyers.

We write sales letters for the web and direct mail.

DENEERAJ’S Copywriters have been trained to gently (and sometimes not so gently) induce a desired response in the reader. We use words in a way that guides the potential customer to want to buy and overcomes objections by anticipating what they might be and responding to them in the copy itself.

a Good copy involves important principles of presenting the benefits of a product rather than listing the features and keeping the focus of your words on the reader. This is often difficult for writers without training and is what makes it particularly important that you hire the right writer for the job. Don’t make the mistake of thinking that the same person you pay to write content articles can be tapped to write a sales letter. The skills needed are different.

Take care in shopping around for a copywriter for your project as they often have very different styles of writing that may appeal to different target markets. Ask for testimonials and examine examples of their work. Great copywriters have often studied under a more experienced writer and submitted to months if not years of critiques to hone their skills. Many have degrees in marketing or advertising or have come through the trenches learning their craft through personal experience.

Copy / Content Writer The following are the areas of my communicational expertise:

· Press Advertisements involving captions and body copies

· Advertorials (ads in the form of articles)

· Corporate Newsletters (including composing mastheads for the launch of new corporate newsletters) · Marketing Letters for new products · Design Inputs such as logo creation, color blending and combination, appropriate paper material, creative shaping and style of communicational material · Annual Conference / Seminar Speeches; Welcome, Farewell and Congratulatory Speeches; Product Launch Speeches, etc. · Poster Captions and Body copies · Full Copy for Mailers, Leaflets, Pamphlets, Catalogues, Brochures, etc. · Corporate Introductions and Product / Service Marketing Letters · Web Page Captions and Body Copy · Documentary Film Scripts · Corporate Names for new commercial ventures such as Business Centers, Restaurants, Hotels, Boutiques, Malls, Travel Agencies, etc. · Creative Text for Event management projects · Power Point Captions and Copy for Conference / Seminar Presentations · Specialized Text for Corporate Invitations, Corporate Banners, Corporate Signage, Point of Sale, etc. · Journalistic management (textual composition and article editing) of Corporate Magazines such as composition of Front Page Editorial, Theme Articles, Tourism Articles, Environmental Articles.

An author recently I have authored many books on french , spanish and english . such as

Entre Nous
E1-español
Men need to shop too in T.O.I
Has the mirror C-R-A-C-K-E-D
T.O.I
An ethnic-modern d’signer
T.O.I