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Web site content |
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E-newsletters
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Ad banners
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Mailers
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Flash intros |
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Slogans
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Brochures |
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Advertising material
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Well I have”

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fiction;
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drama for stage or screen;
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screenwriting — writing for films;
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poetry;
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self-exploratory writing (e.g. autobiography);
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creative non-fiction;
writing that self-consciously mixes these or other genres.
Technical writers
are professional writers who design, create, maintain and update many types of technical documentation, online help, user guides, white papers, design specifications, and other documents. Sometimes, a field engineer may need to be a technical writer, as well.
Their given field can be almost anything that requires specialized knowledge and information. (See technical writing.) Examples include the mechanical, electrical, or medical fields, but many technical writers work in the computer/information technology area.
A technical writer's primary responsibility is to effectively communicate a technical message. Technical writers are responsible for creating documentation that is accurate and complete, but as concise as possible, and easy for the intended readership to understand. Some technical writers also communicate in other modes ( e.g., writing scripts for industrial film or video).
Copywriting
is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television
advertisement, or in a variety of other media. The main purpose of writing this marketing
copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.
Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle
lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail , letters and other advertising media.
On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner.
Copywriters
Copywriters can work for themselves as independent contractors, freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines.
A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal. Both are responsible for coming up with big, effective, persuasive ideas.
Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it.
Program on Bollywood
Mumbai is synonymous with Hindi film industry, better known as Bollywood. It is the biggest film industry in the world and churns out around 1000 films every year. Hindi films are generally an escape from the reality. Most of the films are racy potboilers or mushy romances filled with song, dance, violence and melodrama. They provide a welcome relief to the common man from the everyday problems of his life. The attraction of films lures many youngsters to the city of Mumbai from all parts of the world.
The Indian film stars are hugely popular with the public and are accorded the status of demi gods. There are many rags to riches stories in real life. Actors who once slept on the pavements now live in palatial homes, proof that fairytale endings do not belong to cinema alone.
1. Aser ya beaser (influence of regional cinema or Hollywood on bollywood or vise-versa)
Each episode will be based on different aspect of film or I would call it similarities.
a. music
b. special effects
c. story line
d. pitching of the film
e. visual
f. Close proximity
g.
Biggest illusion “ORIGINAL
SCREENPLAY “
h.
Structural
i.
SUBPLOTSj.
SYNOPSES AND TREATMENTS
k. Impact of writing without acknowledgment
2. Riches-to-rags / arsh pe -ya- farsh pe
The story is about a man that went from having it all, to having nothing, and a man who went from having nothing, to having it all. Ryan Jacobs was a multi millionaire who inherited his fortune from his father Robert Jacobs who made an incredible amount of money in the retailing industry |
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